Legal

Lawnnova Privacy Policy

Effective date: 1 July 2026

Last updated: 14 July 2026

1. Legal Information

This Privacy Policy explains how Lawnnova ("Lawnnova", "we", "our" or "us") collects, uses, stores, discloses and protects personal information when you use the Lawnnova mobile application, web application, website, support channels and related services.

Lawnnova is intended primarily for Australian homeowners and lawn-care users. This Policy has been prepared with the Australian Privacy Act 1988 (Cth) and Australian Privacy Principles in mind, and also includes provisions relevant to app-store privacy disclosures and users in other jurisdictions where applicable.

• Owner/operator: S.J CLOHESSY & J FOOTMAN, trading as LawnNova
• ABN: 65 945 969 941
• Privacy Officer: privacy@lawnnova.com.au
• Support: support@lawnnova.com.au
• Website/support URL: https://www.lawnnova.com.au
• Contact method: Email correspondence through the Privacy Officer or Support addresses above

2. Overview

Lawnnova is a lawn-care scheduling app. It helps users create, review and follow lawn-care routines using information they provide about their lawn, products, treatment history, location, local conditions and preferences.

Lawnnova provides product-aware scheduling guidance. AI and image-derived outputs are advisory only, and you decide whether to use them for lawn-care decisions.

3. Information We Collect

Lawnnova may collect the information below depending on the features you use and your account type.

3.1 Account Information

We may collect:

• name or display name;
• email address;
• authentication identifier;
• account settings;
• subscription, entitlement, role or feature-access details;
• password reset, account recovery and support request information.

3.2 Property And Lawn Profile Information

We may collect:

• address search text and selected address details;
• suburb, city, state, country, postcode and approximate coordinates where provided or resolved;
• climate-zone and seasonal context derived from your location;
• grass type, turf variety, soil type, sun exposure, irrigation type, lawn size and lawn areas;
• onboarding answers, plan preferences, user overrides and lawn-care goals.

3.3 Schedule, Product And Treatment Information

We may collect:

• maintenance plans, generated plan previews, accepted plan items and schedule tasks;
• treatment history, completion dates, reschedule actions, cancellations and replacement decisions;
• selected products, custom products, inventory records, seasonal-use months, stock context, product guidance, dosage and follow-up information;
• watering activity, weather-aware watering guidance, growing-degree-day tracking and related lawn-care notes;

3.4 Optional Content You Provide

We may collect optional content you choose to provide, including:

• free-text notes, custom names, support messages and feedback;
• chat messages if optional AI chat is enabled and you choose to use it;
• lawn photos, image metadata available in uploaded files and AI-derived lawn observations if photo or image-analysis features are enabled and you choose to use them.

3.5 Technical And Diagnostic Information

We may collect:

• app version, browser, device, operating system and runtime information;
• IP address, approximate network location, language settings and time zone where required for security, diagnostics or service operation;
• error reports, crash diagnostics, performance information and technical logs needed to operate, secure, troubleshoot and improve the app;
• notification preferences and local notification scheduling state where supported.

4. How We Collect Information

We collect information when you:

• create or sign in to an account;
• complete onboarding or edit your lawn profile;
• search for or manually enter a property location;
• add products, inventory items, lawn areas, treatments, notes or schedule tasks;
• generate, review, accept, edit, complete, reschedule or cancel plans and tasks;
• use optional AI chat, image analysis, weather, watering, GDD, voice input or notification features;
• contact support or use diagnostic features made available to you.

Some information is derived from information you provide. For example, Lawnnova may derive season, climate zone, grass category, timing windows, product follow-ups and schedule warnings from your profile, product, inventory and scheduling choices.

5. How We Use Information

Lawnnova uses information to:

• create, authenticate and maintain your account;
• restore your lawn workspace across sessions and devices;
• build and show lawn profiles, lawn areas, product inventory, treatment history and schedules;
• create product-aware schedule previews and tasks from your scheduling choices;
• preserve your choices and the relevant product, lawn-area and timing context;
• show product/application guidance, warnings, conflicts, seasonal mismatches, follow-ups and inventory advisories before or during scheduling workflows;
• provide weather-aware watering and growing-degree-day guidance when live weather services are available;
• send or schedule local reminders where notification features are enabled and allowed;
• provide optional AI chat or image-analysis responses when you choose to use those features;
• operate, secure, troubleshoot, monitor, support and improve the app;
• detect, prevent and investigate fraud, misuse, security incidents or technical problems;
• comply with legal obligations, resolve disputes and enforce applicable terms.

6. Legal Basis For Processing

Where applicable, Lawnnova processes personal information because:

• it is necessary to provide the services you request;
• you have given consent, including for optional features such as notifications, image uploads, voice input or AI features where consent is required;
• processing is necessary for our legitimate interests, including operating, securing, supporting and improving the services;
• processing is necessary to comply with legal obligations;
• processing is necessary to establish, exercise or defend legal claims.

Where processing is based on consent, you may withdraw consent at any time. This may affect the availability of some features.

7. Product-Aware Scheduling And Automated Decisions

Lawnnova uses information about your lawn, selected products, treatment history, location and preferences to provide product-aware scheduling guidance.

Suggested dates, timing windows, warnings, conflicts and follow-up treatments are advisory and may not account for every circumstance.

You choose whether to add, change, complete or remove schedule items. You remain responsible for reviewing the schedule, product label, weather conditions, local regulations and your lawn's circumstances before applying any treatment.

Lawnnova does not make solely automated decisions that produce legal or similarly significant effects without user involvement.

8. Location, Address Search, Weather And GDD

Location information is used to:

• set up your property and lawn profile;
• derive suburb/state/country, climate zone, seasons and regional timing guidance;
• provide address suggestions and address details;
• support weather-aware watering recommendations and growing-degree-day calculations.

Address search providers may receive your search text and related request details to return address suggestions. If address search is unavailable or unsuitable, the app can fall back to manual address entry.

Weather and temperature requests may be sent to weather-data providers using the location context needed for the request.

Weather information is supplied by third-party providers and may be unavailable, delayed, incomplete or inaccurate.

9. Device Permissions

Depending on your device and the features you choose to use, Lawnnova may request permission to access:

• camera, for optional image capture;
• photos or files, for optional lawn image upload or supported import flows;
• microphone, for optional voice input;
• notifications, for reminders and advisory alerts;
• approximate location, where supported and where enabled.

Permissions are optional and can be managed through your device settings. Declining a permission may disable the related optional feature while allowing other parts of the app to operate.

10. AI Chat And Image Analysis

Optional AI features are not required for the core app to function.

When AI chat is enabled and you choose to use it, Lawnnova may send your message and limited lawn context to providers that process AI features on our behalf. The intended lawn context is limited to fields such as Australian state, lawn size, grass type, soil type, sun exposure and irrigation type. Lawnnova does not intentionally add your name, street address, suburb or city, email address or phone number to that lawn context.

If you type personal information into a chat message, custom note, product name or prompt, that information may still be included in the AI request.

When image analysis is enabled and you choose to upload a lawn image, the image and available file metadata may be processed to provide advisory lawn observations. The image assistant is instructed to analyse lawn-care details only and not to identify people, faces, addresses, licence plates or other private personal details. Do not upload photos that contain information you do not want processed.

AI Limitations

AI responses are intended to provide general lawn-care guidance only. They may be inaccurate, incomplete, outdated or unsuitable for your particular lawn, products, climate, soil or regulatory circumstances.

AI responses should not be relied upon as professional agronomic, environmental, legal, safety or chemical-use advice. Always read and follow product labels and directions for use.

AI Model Training

Lawnnova does not use your lawn profile, uploaded images, chat conversations or treatment history to train its own artificial intelligence models.

Where optional AI features are provided by third-party AI providers, submitted content is processed under our arrangements with those providers and their applicable privacy commitments.

11. Service Providers And Disclosures

Lawnnova may disclose information to service providers that help operate app features, diagnostics, security, hosting or support. Depending on the features you use, these may include:

We limit information shared with service providers to what is reasonably needed for them to perform services on our behalf.

We may also disclose information:

• where required by law, court order, regulator or law-enforcement request;
• to protect the rights, property, security or safety of Lawnnova, users or others;
• in connection with a business sale, merger, acquisition, restructure or asset transfer, subject to confidentiality protections where appropriate;
• with your consent or at your direction.

12. Open-Source Licences And Acknowledgements

Lawnnova uses open-source software. Applicable licence text is provided in the app or accompanying release materials.

Open-source licences cover third-party code used by the app. They do not replace this Privacy Policy, do not grant app providers additional rights to your personal information and do not mean personal information is shared with package authors.

13. Cookies And Local Storage

Lawnnova may use local device storage, authentication tokens, secure storage, browser storage, cookies and similar technologies to:

• keep you signed in;
• remember preferences;
• store local app state;
• support notifications and scheduling;
• improve performance and reliability;
• protect against fraud or misuse.

Where Lawnnova is used through a web browser, cookies or similar browser technologies may be used. You can control cookies through your browser settings, although disabling them may affect app functionality.

14. Overseas Processing

Lawnnova is built for Australian users, but account data, lawn-care data, diagnostics and service requests may be stored or processed by cloud providers in Australia or overseas, depending on provider operations and hosting locations.

Overseas recipients may include providers or infrastructure in Australia, the United States, the European Union and other locations where data-hosting, address-search, weather, AI-processing, diagnostics, hosting, payment, analytics or support providers operate.

Where required, Lawnnova will take reasonable steps designed to ensure overseas recipients handle personal information consistently with applicable privacy requirements.

15. Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration and destruction.

These measures may include authentication controls, encryption where appropriate, access controls, monitoring, logging, security reviews, restricted administrative access and operational procedures.

No mobile, web or cloud system can guarantee absolute security. Avoid entering unnecessary sensitive information into free-text fields, custom names, notes, chat prompts, uploaded images or support requests.

16. Data Breaches

If Lawnnova becomes aware of a suspected data breach, we will investigate the incident and take steps to contain, assess and remediate it.

Where required by applicable law, we will notify affected individuals and relevant regulators of eligible data breaches.

17. Retention

We keep account and lawn-care data while your account is active or while it is reasonably needed to provide the app, comply with legal obligations, resolve disputes, maintain security, prevent fraud or misuse, support backups or preserve audit records.

When personal information is no longer required, we will delete or anonymise it where reasonably practicable.

If account deletion is available, using it starts deletion of your account and associated app data. Some limited technical logs, backup records, security records, transaction records or legally required records may remain for a limited period.

18. Your Choices And Rights

Depending on available features and applicable law, you may be able to:

• edit your profile, lawn, property, product, inventory, schedule, notification and treatment-history information in the app;
• choose not to use optional AI chat, image analysis, voice input, address autocomplete or photo upload features;
• use manual address entry where provider address search is unavailable or unsuitable;
• manage device permissions through your device settings;
• request password reset or account deletion where those account controls are available;
• ask for access to, correction of or deletion of personal information associated with your account;
• request restriction of processing, objection to processing or a copy of your data where those rights apply;
• withdraw consent where processing is based on consent;
• avoid adding personal information to notes, chat messages, custom products, custom treatments or uploaded photos.

To make a privacy request, contact privacy@lawnnova.com.au. We may need to verify your identity before acting on a request.

19. Notifications

If reminders or notifications are enabled, Lawnnova may use your schedule, treatment timing and notification preferences to schedule local reminders or advisory notifications.

You can manage app notification permissions through your device settings and any notification controls made available in the app.

20. Marketing Communications

Lawnnova will only send marketing communications where you have consented or where otherwise permitted by applicable law.

You may opt out of marketing communications at any time by using the unsubscribe mechanism or contacting us. Service, security, account and transactional messages are not marketing messages and may still be sent where required to operate the service.

21. Children's Privacy

Lawnnova is intended for homeowners and lawn-care users. It is not directed to children under 16 years of age. Do not create an account or submit personal information if you are under the age required to use online services in your location.

22. Privacy Complaints

If you have a privacy concern, contact privacy@lawnnova.com.au with enough detail for us to understand and investigate the issue.

We aim to acknowledge privacy complaints within a reasonable time and respond after reviewing the relevant account, service and diagnostic records.

If you are in Australia and are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner: https://www.oaic.gov.au/privacy/privacy-complaints

23. App Store And Platform Privacy Disclosures

This Privacy Policy should be read together with privacy disclosures provided through the Apple App Store, Google Play Store or any other distribution platform. Those disclosures summarise data categories required by the relevant platform and should be kept consistent with this Policy and the services actually provided.

24. Changes To This Policy

We may update this Privacy Policy when app features, service providers, legal requirements or support processes change. The updated policy will show a new "Last updated" date.