Legal

Lawnnova Privacy Policy

Effective date: 1 July 2026

Last updated: 11 September 2026

1. Legal Information

This Privacy Policy explains how Lawnnova ("Lawnnova", "we", "our" or "us") collects, uses, stores, discloses and protects personal information when you use the Lawnnova mobile application, web application, website, support channels and related services.

Lawnnova is intended for Australian homeowners and lawn-care users. The Apple App Store listing is made available in Australia only. The public website may still be accessible from other countries. This Policy has been prepared with the Australian Privacy Act 1988 (Cth) and Australian Privacy Principles in mind, and also includes provisions relevant to app-store privacy disclosures and visitors in other jurisdictions where applicable.

• Owner/operator: S.J CLOHESSY & J FOOTMAN, trading as LawnNova
• ABN: 65 945 969 941
• Privacy Officer: privacy@lawnnova.com.au
• Support: support@lawnnova.com.au
• Website/support URL: https://www.lawnnova.com.au
• Contact method: Email correspondence through the Privacy Officer or Support addresses above

2. Overview

Lawnnova is a lawn-care scheduling app. It helps users create, review and follow lawn-care routines using explicit user scheduling choices, selected products, treatment history, inventory context, lawn profile information, local lawn conditions, weather context, growing-degree-day data and deterministic safety checks.

Lawnnova is a schedule-first and product-aware system. AI output is not the source of truth for your schedule. AI and image-derived outputs are advisory only and must be reviewed before being used for lawn-care decisions.

3. Information We Collect

Lawnnova may collect the information below depending on the features you use, your account type and the build configuration.

3.1 Account Information

We may collect:

• name or display name;
• email address;
• authentication identifier;
• account settings;
• subscription, entitlement, role or feature-access details;
• password reset, account recovery and support request information.

3.2 Property And Lawn Profile Information

We may collect:

• address search text and selected address details;
• suburb, city, state, country, postcode and location coordinates where provided or resolved. Those coordinates may be precise enough to identify the selected property;
• climate-zone and seasonal context derived from your location;
• grass type, turf variety, soil type, sun exposure, irrigation type, lawn size and lawn areas;
• onboarding answers, plan preferences, user overrides and lawn-care goals.

3.3 Schedule, Product And Treatment Information

We may collect:

• maintenance plans, generated plan previews, accepted plan items and schedule tasks;
• treatment history, completion dates, reschedule actions, cancellations and replacement decisions;
• selected products, custom products, inventory records, seasonal-use months, stock context, product timing policy, product guidance, dosage and follow-up metadata;
• watering activity, weather-aware watering guidance, growing-degree-day tracking and related lawn-care notes;
• debug lineage used to explain how a schedule item or follow-up was created, including source trigger, area, product, timing and validation metadata.

3.4 Optional Content You Provide

We may collect optional content you choose to provide, including:

• free-text notes, custom names, support messages and feedback;
• an optional image or screenshot that you deliberately attach to a beta feedback report. The selected image is re-encoded as a bounded JPEG, which removes the original file metadata, and is stored privately with the account-linked report for support and product-quality review;
• chat messages if optional AI chat is enabled and you choose to use it;
• lawn photos and AI-derived lawn observations if photo or image-analysis features are enabled and you choose to use them. Supported photos are re-encoded before AI processing; original EXIF, GPS and location metadata is not extracted or sent to the AI provider.

3.5 Technical And Diagnostic Information

We may collect:

• app version, build environment, browser, device, operating system and runtime information;
• IP address, approximate network location, language settings and time zone where required for security, diagnostics or service operation;
• error reports, crash diagnostics, performance information, service-health status and logs needed to operate, secure, debug and improve the app;
• notification preferences and local notification scheduling state where supported.

3.6 Product Usage Analytics

Product usage analytics is optional and Off until you make a separate, explicit choice to share it. If you choose Share analytics, Lawnnova may collect bounded events within the scope explained in your analytics choice. Onboarding analytics includes stages reached, backtracking, validation blocks, plan and feeding choice codes, supplier matching counts, product swaps, warning codes, schedule-preview use and completion outcomes. If you separately agree to the updated ongoing analytics choice, collection also covers app sessions, pages, tabs and selected panels viewed, feature actions and their success, failure or cancellation, validation codes and coarse interaction durations. This helps us understand which features are useful and where workflows need improvement. An earlier onboarding-only choice does not enable ongoing analytics. General acceptance of this Privacy Policy or the Terms is not product analytics consent.

These events may include app version, build number, platform and environment. They do not include your address, coordinates, postcode, lawn or area names, notes, photos, custom product names, warning text, raw error messages, email address or auth tokens. Supplier and catalogue product references use existing controlled catalogue identifiers rather than user-entered names.

Product analytics events are linked to your Lawnnova account so permitted journeys and return visits can be understood across sessions and devices. Restricted administrators can review coded activity timelines using a pseudonymous account label; names and email addresses are not copied into analytics events. This account-linked data is not anonymous. Product analytics does not record your screen, search text, messages, photos or AI conversations. You may choose Not now and continue using Lawnnova without product analytics. You can turn sharing On or Off in Account Settings at any time. Turning it Off stops future collection; events already collected remain subject to the retention and account-deletion rules in Section 17.

3.7 Website Analytics And Advertising Measurement

The public website uses website analytics, performance measurement and optional advertising-measurement technologies. Advertising measurement includes the Meta Pixel when a visitor selects Allow in Lawnnova's Advertising measurement control. Depending on your browser, settings and choice, these technologies may collect or derive:

• pages viewed, referring page, visit time and basic interaction events;
• browser, device, operating-system, language and approximate IP-derived location information;
• cookie, pixel or similar browser identifiers; and
• a successful beta-application completion event after the application gateway confirms submission. The advertising event does not include the answers entered into the beta form.

Meta and other website-measurement providers may use cookies, web beacons and similar storage technologies to collect or receive this information from Lawnnova's website and elsewhere online, provide measurement services, and target or deliver advertisements. After a visitor allows advertising measurement, Lawnnova sends Meta the standard PageView event and a CompleteRegistration event only after the beta gateway confirms a successful application. Lawnnova's code does not add beta-form answers, name, email address, phone number or other form fields to those events.

This website measurement is separate from the optional in-app Product Usage Analytics choice described in Section 3.6. Turning in-app analytics Off does not control the public website's choice, and changing the website choice does not alter in-app analytics.

On a first visit, Lawnnova's provider-neutral Advertising measurement control offers Allow and Decline. Until the visitor selects Allow, Lawnnova does not load the Meta Pixel or its fallback image and does not send PageView or CompleteRegistration to Meta. Selecting Decline does not prevent access to the website or beta application. The choice is stored in the visitor's browser and can be reviewed or changed through Advertising choices in the website footer. Withdrawing a previous Allow choice stops later Lawnnova Pixel events and clears accessible Meta advertising cookies; it cannot recall events already transmitted.

You can manage how Meta uses activity from advertising partners through Meta Ad Preferences and Activity off Meta technologies. Australian users can also review the OAIC's targeted online marketing choices. These choices may limit personalised advertising without preventing all measurement or all advertisements. Browser privacy controls or content blockers may independently prevent some measurements.

4. How We Collect Information

We collect information when you:

• create or sign in to an account;
• complete onboarding or edit your lawn profile;
• search for or manually enter a property location;
• add products, inventory items, lawn areas, treatments, notes or schedule tasks;
• generate, review, accept, edit, complete, reschedule or cancel plans and tasks;
• use optional AI chat, image analysis, weather, watering, GDD or notification features;
• contact support or use diagnostics/admin tooling made available in your build;
• visit the public website or successfully submit a beta application.

Some information is derived from information you provide. For example, Lawnnova may derive season, climate zone, grass category, timing windows, product follow-ups and schedule warnings from your profile, product, inventory and scheduling choices.

5. How We Use Information

Lawnnova uses information to:

• create, authenticate and maintain your account;
• restore your lawn workspace across sessions and devices;
• build and show lawn profiles, lawn areas, product inventory, treatment history and schedules;
• create deterministic, product-aware schedule previews and tasks from your explicit scheduling actions;
• preserve user overrides, product context, area scope, source triggers, timing windows and debug lineage;
• show product/application guidance, warnings, conflicts, seasonal mismatches, follow-ups and inventory advisories before or during scheduling workflows;
• provide weather-aware watering and growing-degree-day guidance when live weather services are available;
• send or schedule local reminders where notification features are enabled and allowed;
• provide optional AI chat or image-analysis responses when you choose to use those features;
• operate, secure, debug, monitor, support and improve the app;
• measure onboarding reliability and identify where the onboarding experience can be simplified;
• understand public website use, measure performance and attribute successful beta applications;
• detect, prevent and investigate fraud, misuse, security incidents or technical problems;
• comply with legal obligations, resolve disputes and enforce applicable terms.

6. Legal Basis For Processing

Where applicable, Lawnnova processes personal information because:

• it is necessary to provide the services you request;
• you have given consent, including for optional features such as notifications, image uploads or AI features where consent is required;
• processing is necessary for our legitimate interests, including operating, securing, supporting and improving the services;
• processing is necessary to comply with legal obligations;
• processing is necessary to establish, exercise or defend legal claims.

Where processing is based on consent, you may withdraw consent at any time. This may affect the availability of some features.

7. Product-Aware Scheduling And Automated Decisions

Lawnnova is a schedule-first, product-aware decision system. AI output is not the source of truth for your schedule.

Tasks are created from explicit user scheduling flows, selected products, inventory context, treatment history, product-backed timing rules and deterministic validation. Recommendation rules and optional AI outputs may provide guidance, but they must not directly create baseline tasks or silently define schedule cadence.

When Lawnnova suggests dates, timing windows, warnings, conflicts or follow-up treatments, those outputs are generated from the app's scheduling logic and available product/profile context.

You remain responsible for reviewing the schedule, product label, weather conditions, local regulations and your lawn's circumstances before applying any treatment.

Lawnnova does not make solely automated decisions that produce legal or similarly significant effects without user involvement.

8. Location, Address Search, Weather And GDD

Location information is used to:

• set up your property and lawn profile;
• derive suburb/state/country, climate zone, seasons and regional timing guidance;
• provide address suggestions and address details;
• support weather-aware watering recommendations and growing-degree-day calculations.

Address autocomplete may send your search text and related request details to the app's address-search provider when configured. If address search is unavailable, the app can fall back to manual address entry.

Weather and temperature requests may be sent through Lawnnova's server proxy to primary and fallback weather-data providers using the location context needed for the request.

Weather information is supplied by third-party providers and may be unavailable, delayed, incomplete or inaccurate.

9. Device Permissions

Depending on your device and the features you choose to use, Lawnnova may request permission to access:

• camera, for optional image capture;
• photos or files, for optional lawn image upload or supported import flows;
• notifications, for reminders and advisory alerts;
• approximate location, where supported and where enabled.

Permissions are optional and can be managed through your device settings. Declining a permission may disable the related optional feature while allowing other parts of the app to operate.

10. AI Chat And Image Analysis

Optional AI features are not required for the core app to function.

Before the first optional AI or image-identification request, Lawnnova asks for one explicit, shared AI-processing permission. It does not ask for a separate consent for every service used within that processing. The in-app consent identifies the relevant processors, the information the selected feature may send, why it is sent, and the applicable retention and model-training treatment. General acceptance of this Privacy Policy or the Terms is not treated as AI consent. You may select Not now and continue using non-AI parts of Lawnnova. You can review or withdraw consent in Settings; withdrawal blocks later AI and optional identification-provider requests unless you grant the current consent version again.

When you choose to use an AI feature, Lawnnova sends the information needed for that request through its authenticated server-side proxy to its contracted AI processor. Depending on the feature, this can include:

• your current message and a bounded number of recent chat turns;
• limited lawn context such as grass type, climate zone, season and lawn-area name;
• bounded schedule facts when you explicitly ask Lawnnova to review your schedule;
• one prepared lawn or product-label photo, the selected photo-check purpose and an optional product-category hint.

For a plant-related photo that cannot be assessed with high confidence, or when you request a second opinion, Lawnnova may also send only the prepared photo and selected analysis type to a specialist image-identification processor. That processor does not receive your chat, schedule, inventory, profile, account identity, property coordinates or product records. Product-label scanning does not use the specialist image-identification processor.

Lawnnova does not intentionally add your account name, email address, phone number, street address, suburb or city to AI lawn context. A custom lawn-area name, product name, chat message, schedule fact or visible detail in a photograph may still contain personal information if you put it there.

If you type personal information into a chat message, custom note, product name or prompt, that information may still be included in the AI request.

Before transmission, supported images are decoded, orientation-corrected, resized, flattened and encoded as a new JPEG. Lawnnova does not extract or send the original EXIF, GPS or exact-location metadata. The AI provider still processes the visible contents of the prepared image. The image assistant is instructed to analyse lawn-care or product-label details only and not to identify people, faces, addresses, licence plates or other private personal details. Do not upload photographs containing people, addresses, private documents or sensitive information.

Private AI provider keys must not be shipped in the mobile or web client. Live AI features should run through a server-only proxy or backend service that owns the provider key.

AI Limitations

AI responses are intended to provide general lawn-care guidance only. They may be inaccurate, incomplete, outdated or unsuitable for your particular lawn, products, climate, soil or regulatory circumstances.

AI responses should not be relied upon as professional agronomic, environmental, legal, safety or chemical-use advice. Always read and follow product labels and directions for use.

AI Model Training

Lawnnova does not use your lawn profile, uploaded images, chat conversations or treatment history to train its own artificial intelligence models.

Where optional AI features are provided by third-party AI providers, submitted content is processed according to Lawnnova's service configuration and the provider's applicable privacy commitments.

Third-Party AI Processing And Retention

Lawnnova configures its primary AI-processing requests not to store response application state for later retrieval. Lawnnova does not use provider-hosted conversations or response history.

This setting does not disable the primary AI processor's separate abuse-monitoring systems. Under its default API data controls, customer content may remain in abuse-monitoring logs for up to 30 days, or longer where required by law or reasonably necessary to protect its services or third parties from harm. The processor may also temporarily keep encrypted prompt-cache data for up to 24 hours. Images detected by its automated systems as potentially containing illegal child-safety content may be retained for manual review even where stricter retention controls apply.

The primary AI processor states that API data is not used to train or improve its models unless the API customer explicitly opts in. Lawnnova will not opt customer content into voluntary model-training or data-sharing programs without first updating this Policy and providing any notice or choice required by law.

Some eligible API customers can apply for stricter abuse-monitoring or zero-data-retention controls. Unless Lawnnova confirms and documents stricter controls for its production AI project, Lawnnova describes the service on the basis that the processor's default abuse-monitoring retention applies.

The specialist image-identification processor states that submitted photos are not stored in its database and are held in volatile server memory during identification, while account-level query history is kept for quota control and statistics. Lawnnova sends the prepared photo as a file rather than a public image URL and does not request related provider images.

Lawnnova's versioned consent ledger records the policy version, grant/decline/withdrawal decision, source feature, app/build/platform/locale metadata and server timestamp. It does not contain prompts, photos, lawn/profile context or other consent-sensitive content.

Lawnnova's AI usage and generation ledgers are separate from third-party processing and the consent ledger. They record bounded operational information such as request ID, feature, model, token/cost totals, timing, status and non-content lineage. They do not store prompts, chat messages, answers, images, filenames, EXIF/GPS data or provider payloads. A prepared product-label image is stored privately by Lawnnova only when you explicitly confirm a custom-product result; exact catalogue matches are not retained.

If you deliberately rate an AI response as helpful or unhelpful, Lawnnova stores the response and request identifiers, bounded technical/app metadata and a short excerpt of the visible response so the rating can be reviewed. An unhelpful rating may also include the reason, correction or note you choose to enter. A prepared photo is retained with feedback only when you separately choose Attach this prepared photo to my feedback. Permission to consider that photo and correction for a human-reviewed reference set, evaluation or possible future model training is a further separate choice and is not inferred from the rating or attachment. If you deliberately use Report this response, the bounded response excerpt you submit is stored as a private support and moderation record; it is not automatic analytics or diagnostics logging.

11. Service Providers And Disclosures

Lawnnova may disclose information to service providers that help operate app features, diagnostics, security, hosting, development, administration or support. Depending on configuration, these may include:

The technical diagnostics provider is configured for technical diagnostics only. Default personal-information sending and screenshot attachments should be disabled, and app code should not add user-entered content such as property details, notes, photos, AI output or customer data to diagnostic contexts, tags, breadcrumbs or extras unless required for a support issue and handled appropriately.

We may also disclose information:

• where required by law, court order, regulator or law-enforcement request;
• to protect the rights, property, security or safety of Lawnnova, users or others;
• in connection with a business sale, merger, acquisition, restructure or asset transfer, subject to confidentiality protections where appropriate;
• with your consent or at your direction.

12. Open-Source Licences And Acknowledgements

Lawnnova uses Flutter, Dart and open-source packages. Package licence text is provided through the app's built-in Flutter licence viewer or accompanying release materials.

Open-source licences cover third-party code used by the app. They do not replace this Privacy Policy, do not grant app providers additional rights to your personal information and do not mean personal information is shared with package authors.

External content, reference data, product catalogue information, sample images, third-party lawn-care guidance, copied snippets, diagrams, templates and documentation text should be tracked separately with their source, licence, attribution, permission or usage agreement before release.

13. Cookies And Local Storage

Lawnnova may use local device storage, authentication tokens, secure storage, browser storage, cookies and similar technologies to:

• keep you signed in;
• remember preferences;
• store local app state;
• support notifications and scheduling;
• improve performance and reliability;
• measure public website use, performance and advertising attribution;
• protect against fraud or misuse.

Where Lawnnova is used through a web browser, cookies, pixels or similar browser technologies may be used. The public website uses analytics and performance services in production. Meta advertising measurement loads only after the visitor selects Allow in the provider-neutral Advertising measurement control. The stored browser choice can be changed through Advertising choices in the website footer, as described in Section 3.7. Provider advertising choices may additionally limit personalised advertising, while browser settings or content-blocking tools may independently prevent some measurements or affect website functionality.

14. Overseas Processing

Lawnnova is built for Australian users, but account data, lawn-care data, diagnostics and service requests may be stored or processed by cloud providers in Australia or overseas, depending on configured service regions and provider operations.

Depending on production configuration, overseas recipients may include providers or infrastructure in Australia, the United States, the European Union and other locations where data hosting, address search, weather, AI processing, image identification, diagnostics, deployment, payment, website measurement or support providers operate.

Lawnnova currently uses a global AI API endpoint and does not represent that AI processing occurs only in Australia. If Lawnnova later enables a regional data-residency project, this Policy and the point-of-use notice will be reviewed against that project's actual storage and processing configuration.

Where required, Lawnnova will take reasonable steps designed to ensure overseas recipients handle personal information consistently with applicable privacy requirements.

15. Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration and destruction.

These measures may include authentication controls, encryption where appropriate, user-scoped access controls, monitoring, logging, security reviews, restricted administrative access and operational procedures.

No mobile, web or cloud system can guarantee absolute security. Avoid entering unnecessary sensitive information into free-text fields, custom names, notes, chat prompts, uploaded images or support requests.

16. Data Breaches

If Lawnnova becomes aware of a suspected data breach, we will investigate the incident and take steps to contain, assess and remediate it.

Where required by applicable law, we will notify affected individuals and relevant regulators of eligible data breaches.

17. Retention

We keep account and lawn-care data while your account is active or while it is reasonably needed to provide the app, comply with legal obligations, resolve disputes, maintain security, prevent fraud or misuse, support backups or preserve audit records.

When personal information is no longer required, we will delete or anonymise it where reasonably practicable.

If account deletion is available in your build, using it starts deletion of your account and associated app data according to the configured backend deletion workflow. Some limited technical logs, backup records, security records, transaction records or legally required records may remain for a limited period.

Retention by third-party processors for optional AI and image-identification requests is described in Section 10 and is controlled separately from deletion of your Lawnnova account or stored Lawnnova data.

Raw product-usage analytics events are retained for up to 90 days and then deleted. Deleting your account also deletes analytics events linked to that account through the configured account-deletion relationship.

Generic beta feedback and any image deliberately attached to it are retained while reasonably needed for support and product-quality review. The attached image remains private and is deleted through the account-deletion workflow or an approved privacy request.

18. Your Choices And Rights

Depending on the app build and applicable law, you may be able to:

• edit your profile, lawn, property, product, inventory, schedule, notification and treatment-history information in the app;
• choose not to use optional AI chat, image analysis, address autocomplete or photo upload features;
• use manual address entry where provider address search is unavailable or unsuitable;
• manage device permissions through your device settings;
• choose whether to share product-usage analytics and turn future collection On or Off in Account Settings; events already collected age out within the 90-day retention period;
• request password reset or account deletion where those account controls are available;
• ask for access to, correction of or deletion of personal information associated with your account;
• request restriction of processing, objection to processing or a copy of your data where those rights apply;
• withdraw consent where processing is based on consent;
• avoid adding personal information to notes, chat messages, custom products, custom treatments or uploaded photos.

To make a privacy request, contact privacy@lawnnova.com.au. We may need to verify your identity before acting on a request.

19. Notifications

If reminders or notifications are enabled, Lawnnova may use your schedule, treatment timing and notification preferences to schedule local reminders or advisory notifications.

You can manage app notification permissions through your device settings and any notification controls made available in the app.

20. Marketing Communications

Lawnnova will only send marketing communications where you have consented or where otherwise permitted by applicable law.

You may opt out of marketing communications at any time by using the unsubscribe mechanism or contacting us. Service, security, account and transactional messages are not marketing messages and may still be sent where required to operate the service.

21. Children's Privacy

Lawnnova is intended for homeowners and lawn-care users. It is not directed to children under 16 years of age. Do not create an account or submit personal information if you are under the age required to use online services in your location.

22. Privacy Complaints

If you have a privacy concern, contact privacy@lawnnova.com.au with enough detail for us to understand and investigate the issue.

We aim to acknowledge privacy complaints within a reasonable time and respond after reviewing the relevant account, service and diagnostic records.

If you are in Australia and are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner: https://www.oaic.gov.au/privacy/privacy-complaints

23. App Store And Platform Privacy Disclosures

This Privacy Policy should be read together with privacy disclosures provided through the Apple App Store, Google Play Store or any other distribution platform. Those disclosures summarise data categories required by the relevant platform and should be kept consistent with this Policy and the final production build. LawnNova's Apple App Store listing is intended for, and made available in, Australia only.

24. Changes To This Policy

We may update this Privacy Policy when app features, service providers, legal requirements, release configuration or support processes change. The updated policy should show a new "Last updated" date.